Market outlook: macro overall situation micro look opportunity, seize the opportunity to develop innovation

Quality concept: quality is the foundation of survival, innovation is the fundamental development

Service view: only imperfect service, no critical customer

Work values: dedication fate; forge ahead and create a new situation in the enterprise

Core values: commitment, sharing, and commitment

Commitment: commitment to the quality of the consumer; commitment to the dealer resources; commitment to suppliers to share

Sharing: to share a happy life with the consumer; to share the profit model with the distributor; to share the happiness with the employees.

"Adhere to the": adhere to the commitment, perseverance, service first

Lego music faith

Confidence: believe in yourself, believe in yourself is the best.

Obedience: subordinate to the higher level, the individual is subordinate to the collective

Loyalty: not to damage the interests of the company, to the city

Learning: it is never too late to learn. Every day, week, month, even the driver to know the brand

Implementation: "no arguments, to perform". "Listen, listen to the command of all actions"