The bathroom industry intelligent "whirlwind blowing"

发布时间：2016-06-04 点击：中国证券报次

In the interconnection of all things today, sanitary products have become intelligent objects. Recently, the twenty-first China International Kitchen, bathroom facilities exhibition held in Shanghai, smart bathroom products successful eye-catching, the major manufacturers have to show their intelligent products. For example, the world's high-end brand Grohe digital smart bathroom products displayed at the show, on the basis of traditional comfort, clean, etc., to increase the intelligent features, so that people find new.

Intelligent bathroom products to explore the direction of a variety of diverse, including intelligent control, intelligent connection, intelligent clean technology, are the direction of the major bathroom manufacturers to explore. At present, intelligent toilet, intelligent shower products in the market is not uncommon, and some intelligent sanitary ware manufacturers are exploring more intelligent, including intelligent control platform are important innovation direction.

Intelligent products emerge

Digitization is a major trend, providing more convenient and effective help for the daily lives of the subtle aspects. Similarly, in the bathroom, digital has covered all the advantages from the tap water device, to shower and other water. In addition, the intelligent antenna also extends to the intelligent control and intelligent clean technology.

Data show that in the smart bathroom trend prosperous today, the global high-end brand Grohe leading sanitary technology digital upgrade, launched series wide intelligent bibcock, shower and flushing lavatory. For example, a new height Yaruina intelligent toilet is a high-end smart bathroom products can provide digital comfort and great convenience to user's daily life. This series of products can be controlled by APP, clean and comfortable function can be preset and open by remote control device, simple and intuitive buttons or touch screen can directly control all functions. All the settings including water temperature adjustment, water pressure and the position of the washing arm, etc., can be customized according to user needs and preferences. In addition, the data show that the altimeter launched F - Digital emperor Lex is intelligent, digital products, can match the user different needs of life. From the appearance, function and form, which can help users to create personalized bathroom and kitchen, and provide a variety of personalized options, to bring the comfort of modern life experience. Users can choose according to their own feelings of light, music and steam combination, and create the best atmosphere. Grohe constantly update technology and products every year to promote the upgrading of the industry. Among them, Grohe Mingda touch and Jeddah pull touch the biggest characteristic is, users only need to use the wrist or elbow touch tap can easily switch, this innovative concept for users bring great convenience and excellent kitchen health experience.

In fact, many manufacturers are exploring intelligent bathroom products. Domestic sanitary ware brands Huida bathroom this year to "China and the world" as the theme, with the latest achievements in research and development and product ideas in China International Kitchen and bathroom facilities exhibition, to show consumers "based on China and" corporate image. It is reported that this exhibition Huida smart bathroom products as the flagship, smart toilet, shower, smart bathroom mirror a series of new heavyweight debut. The bathroom brand Jomoo in the exhibition together on the communication of information leading global solutions provider HUAWEI, jointly launched the "smart kitchen - enjoy things", the two sides will announce to create "ecological health management Internet plus" era of smart bathroom, to carry out comprehensive cooperation. It is reported that nine, animal husbandry, smart toilet, bathroom cabinet, showers, kitchen cabinet kitchen integration products has emerged, smart platform to build, will drive the Jiumu smart kitchen continue to improve the industrial chain. Animal husbandry and Huawei cooperation between the two sides vision, with the help of Jiumu sanitary ware intelligence gathering user health data and Huawei networking analysis technology, realize the complementary advantages, play smart private product customization and mobile medical future advantage, create smart health Butler ".

Intelligent become a trend which cannot be halted

"Grohe has digital technology into the bathroom, the next step is between the different digital products build more effective interactive network, actively follow to create a truly comprehensive trend of future smart home solutions." Grohe in the Greater China region general manager Tao Jiang said in the smart bathroom trend prosperous today, Grohe is to develop a broader road, the intelligent products provides not only convenient operation, and the time for the sake of users, providing a variety of personalized options, allowing users to imagine intelligent life.

Smart bathroom has become a trend which cannot be halted the momentum of development. Data show that in 2015, intelligent toilet cover on the star of the "dark horse" attitude into the public view, become old people (603883, Guba) hot gossip top livelihood topic. In addition, Zhi Shuping, director of the State General Administration of quality supervision, inspection and Quarantine has said that 45 period will greatly enhance the intelligent closestool cover, smart phones such as the quality of the products. With the gradual expansion of the application of the market, smart bathroom products series also gradually enriched, the same number of national standards and industry standards are also closely followed by the introduction of. Previously, general office of the State Council issued on the implementation of the outline for the development of quality in 2016 action plan "clearly mentioned, to intelligent closestool cover, kitchenware, furniture, consumers are generally concerned about the consumer goods as provinces, city, enterprises and business shall carry out the quality of the brand to enhance the action, strengthen the supply side structural reform, and promote the building of" made in China "quality power. And just recently, in Taizhou, Zhejiang has also set up a special intelligent toilet industry association.

Smart bathroom market is how much? There are a variety of answers to this question, but almost all of the sound in the industry believe that the development of smart bathroom product space is large enough, it will be the most important development direction of the bathroom industry in the coming years. "Internet plus bathroom or bathroom or intelligent or use the bathroom supplies, closer to consumer demand, especially some personalized service to be able to get market attention, then the face of a new generation of intelligent consumers, is undoubtedly a good selling point, mobile phone control, personalized settings and fast operation, will make young consumers find everything fresh and new. In addition, smart bathroom can also big data, and other advanced technology application, data can also be as healthy bathroom, clean bathroom and user physical condition, providing the most close to the data itself, this piece of the value of the data mining is also worth looking forward to. " Zhejiang, an industry source said.

Consumers have to say

Intelligent products are becoming more and more, then the consumer's acceptance of the smart bathroom?

Have to say, now the consumer awareness of the smart bathroom is also relatively low. The current smart bathroom in the hearts of consumers also belong to the need to popularize the cognitive stage. Relative to the history of the development of a hundred years of foreign sanitary industry, the domestic bathroom industry is only in 1990s the rapid development of the newborn". And it is such a newborn has entered the stage of rapid development of intelligent. "Many consumers have just accepted in the high-end bathroom products, and then intelligent products will follow, and some products are expensive. As far as I know the actual use of the feeling is not very good, then a lot of consumers will be on the concept of intelligent sanitary ware and products are questioned, this is definitely more dangerous for the industry." Above the industry said.

Secondly, the relatively high price does hinder a large part of consumers to choose intelligent sanitary products. Intelligent bathroom products from design to manufacturing, is a relatively new process and pattern, so now on the market, smart bathroom product price is relatively high, let many consumers fear to tread.

In addition, smart bathroom products are now more in the technical exploration and preliminary application stage, the relatively limited functionality and a more general feeling, so that many consumers feel that the general price. In fact, except for the intelligent closestool, smart shower intelligent hardware, many smart bathroom platform or said application is not irreplaceable, some functions can be easily with the help of mobile phone can be achieved, but now much further, consumers need to perform additional operations, which in other than to address customer pain points and to consumers caused new problems.